How to Build a Simple Sales Funnel

Start with one visitor, one offer and one conversion. That gives every page and message in the funnel a clear job.

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Pick the conversion

Choose the action that matters for this funnel. Examples include an email signup, a purchase, a booking or an application.

Create the shortest useful path

Add the pages required to support that action. Each extra step should solve a real question or move the customer forward.

Plan what happens next

Decide what the visitor receives after converting. This might be a download, an email sequence, access to a product or instructions for the next step.

Choose software after the plan

Once the workflow is clear, compare tools that can run it. If you prefer an integrated setup, our Systeme.io review explains one option.